OUR STORY

ADELUNE is a London-based artisanal fragrance house creating conceptual perfumes rooted in culture, memory, and place.

The brand began not in a boardroom, but in Armenia — my motherland. During a visit, I encountered a local perfume museum offering a hands-on scent creation experience led by a professional perfumer. That moment wasn’t casual curiosity; it was a turning point. What started as fascination became obsession.

From there, experimentation followed. Ingredients were studied. Formulas were tested. One step led to another until a fully functional perfumery laboratory existed at home — built purely out of intent to understand scent at its deepest level, not to chase trends or mass appeal.

Today, ADELUNE’s first collection is a tribute to Armenian culture, history, and atmosphere — interpreted through fragrance. These are not replicas of the past, but modern olfactory concepts shaped by heritage.

ADELUNE’s long-term vision is:
to travel across the world and translate the essence of different cultures — historical and contemporary — into fragrance, creating scents that feel distinct, intentional, and impossible to confuse with anything else.

Every ADELUNE fragrance is designed to stand apart.